01
SEO / AEO
Ranking in classic search and in the answer engines your buyers now ask first. We work the technical foundation, the topical authority, and the structured content that earns citations inside ChatGPT, Perplexity, and Google's AI surfaces.
Topical authority
Answer engine citations
Schema & entity work
Example
A B2B SaaS becoming the named recommendation inside ChatGPT for its category within ten weeks, by publishing comparison content structured the way the models cite sources.
02
Organic Social
Native posting on LinkedIn, TikTok, X, Reddit, and Threads. One voice per platform, written for how people actually scroll there. We build the editorial calendar, draft, post, and read the signal back into the next round.
Founder-led posting
Short-form video
Community participation
Example
A founder who hated posting going from 800 to 22k LinkedIn followers in six months by sharing the raw thinking from their Slack and letting it get shaped into three posts a week.
03
Social Ads
Paid social across Meta, TikTok, LinkedIn, and Reddit. We run the creative testing engine, the audience structure, and the iteration loop that drives down CAC week by week.
Creative testing
Audience structures
Hook iteration
Example
A DTC brand cutting blended CAC by 38% in eight weeks by killing the brand-shot creative entirely and shipping ten UGC hooks per week against three audience cuts.
04
Paid Search
Google and Bing, with the intent capture work done properly. Tight match-type discipline, landing pages that actually match the query, and a competitor conquesting strategy that earns its place in the mix.
Intent mapping
Landing page lift
Competitor conquesting
Example
A SaaS company doubling the conversion rate on their top three campaigns by rebuilding three landing pages to match the literal query, not the brand homepage.
05
Performance Marketing
The full funnel: paid acquisition, lifecycle, attribution, conversion rate work. We own the dashboard, the weekly reads, and the calls about what to kill and what to scale.
Full-funnel ownership
Attribution & reporting
CRO & lifecycle
Example
An ecommerce brand running this end-to-end hitting 4x ROAS in Q4 by reallocating 30% of spend from Meta into a lifecycle flow that recovers abandoned carts inside the first hour.
06
Growth Hacking
The unconventional bets your roadmap doesn't have a slot for. Loops, viral mechanics, integrations, leverage points hiding inside someone else's product or community. We design them, ship them, and read the result.
Viral loops
Product integrations
Asymmetric leverage
Example
A B2B tool getting onto the homepage of every prospect's stack by shipping a free read-only Chrome extension that solves the smallest version of the problem, with installs converting to paid accounts at a meaningful rate.
07
AI Marketing
Workflows, not chatbots. Personalized outbound at real scale, programmatic landing pages, research engines, content production that holds quality at volume. Built inside your stack, run by us or by your team.
Workflow design
Programmatic content
Outbound at scale
Example
A services firm replacing 60 hours of weekly research with an agent pipeline that drafts account briefs the night before every sales call, lifting win rate by a meaningful margin inside a quarter.
08
Audience unlock
The segment you've been treating as a footnote is the one with the highest LTV. We surface it through behavioral and intent data, then build the language and angle to address it directly.
ICP refinement
Behavioral segments
Voice-of-customer
Example
A print company selling to retail businesses unlocking a new line of demand by addressing local merchants, event organizers, and small Etsy printing shops, three audiences their category had quietly ignored.
09
Distribution play
Untapped channels your competitors haven't touched. Not hidden, just requiring pattern recognition across communities, niches, and emerging surfaces.
Niche communities
Creator partners
Emerging platforms
Example
A productivity tool finding its unlock in small YouTubers as the focus segment, reached inside Reddit and Slack communities, building awareness one credible conversation at a time.
10
Campaign concept
A campaign idea that ties a behavioral insight to a cultural moment. A concept your audience wants to participate in, share, and bring people into.
Behavioral insight
Cultural moment
Earned media potential
Example
A secondhand and thrifting marketplace targeting parents. Kids grow up fast, which turns the same parent into both buyer and seller on the platform inside a single year.
11
Positioning brief
For a product launch, a category shift, or a moment when how you describe yourselves stops resonating. We write the brief. Your team and agency run with it.
Launch narrative
Category language
Message hierarchy
Example
A healthcare company launching a new product, needing positioning that works across clinical and consumer surfaces at once. The brief defining three message tiers and the channels each one earns its airtime on.
12
Presence strategy
Conferences, events, and podcasts. The rooms where your customers already congregate. The work is meeting them where they are, with a reason to remember the conversation.
Conference selection
Side-bar programming
Pre/post sequencing
Example
A healthtech company whose customers are medical practices, meeting them at the conferences they're already attending, setting up booths where the most relevant rooms in the industry pass through.
13
Cultural moments
A named cultural surface, a reason to be there, a specific shape. We hand you the moment, the angle that earns participation, and the structure of the first pilot.
Cultural surfaces
Community involvement
Pilot structure
Example
A small beverage company building popularity by participating in a local run club, week after week. The product becoming part of a ritual the community already cares about.
14
Signal-based outbound
Outreach that fires on buying signals, not static lists. We wire up the intent sources, the fit filters, and the trigger logic so a rep only ever works an account that is showing it is in-market right now.
Intent triggers
Fit filtering
Timing windows
Example
A B2B SaaS cutting cost per qualified meeting from over $900 to under $400 in a quarter, by replacing a cold list with outreach triggered on hiring spikes and pricing-page visits.
15
Enrichment systems
The data layer underneath every motion. We build waterfall enrichment across multiple providers, verify it, and keep the CRM clean enough that the rest of the system can actually run on it.
Waterfall enrichment
Email verification
CRM hygiene
Example
A sales team lifting verified contact coverage from 22% to over 85% with a multi-provider waterfall, dropping bounce rates low enough to protect the sending domains.
16
Lead scoring & routing
A scoring model that ranks every account on fit and intent, then routes it to the right place automatically. The manual triage that eats a rep's morning disappears into logic you can see and tune.
Fit + intent scoring
Auto-routing
Prioritized queues
Example
A revenue team booking 30% more meetings off the same lead volume by scoring inbound on ICP fit and sending only the top tier to AEs within minutes of a form fill.
17
Intent-to-action
The orchestration layer that turns a signal into a move. We build the logic that decides what happens when an account acts: who gets the alert, which sequence launches, and what the rep sees before they reach out.
Signal orchestration
Real-time alerts
Sequence logic
Example
A founder-led team responding to high-intent accounts inside an hour instead of two days, by routing every fired signal into a Slack alert with a one-page research brief attached.